Client: McVeigh & Mangum Engineering, Inc.
Industry: Architectural Engineering
Project Scope: Direct Mail Piece
Comments: Client was in the final stages of merging their Mechanical, Electrical, and Plumbing Engineering Departments under the leadership of a new Principal. This Direct Mail piece was sent to their clients, announcing the change and welcoming their new team member. The creative concept behind the design uses a shampoo bottle that says 3 in 1, Mechanical, Electrical, Plumbing, and "Tearless Formula". The tagline reads, "Do Your Projects Have Snags and Tangles?", which cleverly implies that things will run smoother as a result of the merge.