Client: Lashbrook Guitars, LLC
Industry: Guitar / Musical Instruments
Project Scope: Naturacoustic® Branding, Packaging & Installation Instructions, Technical Diagrams, Copy Writing
Comments: Packaging for the Naturacoustic® Piezo Bridge was designed to immediately communicate to the viewer that the bridge is made of wood instead of metal. The wooden construction is a very unique feature of this product and a key element that allows it to produce a superior tone. The name Naturacoustic® is a combination of the words “natural” and “acoustic” to communicate that this product will produce a authentic acoustic sound through the use of natural (wood) materials. The branding reinforces this concept by using a wooden texture and an image of a tree. Installation instruction explain how to properly install the bridge with step by step illustrations.